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Honda to boost bike biz with mass market and mid-size motorcycles: MD-CEO

Says Indian arm aims to become the No.1 export resource among Honda's plants worldwide

Atsushi Ogata MD, president & CEO
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We have taken lots of cost-saving initiatives, which will make HMSI’s operations not only more stable but also sustainable for the long-term,” Atsushi Ogata MD, president & CEO

T E Narasimhan Chenani
Honda Motorcycle & Scooter India (HMSI), which was predominantly a scooter maker, is now looking at strengthening its motorcycle offerings. It is coming up with a new mass-market entry-level motorcycle, targeting rural customers largely. 

For urban customers, the company is looking at new motorcycles for the mid-sized segment, said its new managing director (MD), president & chief executive officer (CEO) Atsushi Ogata.

HMSI, which produces 6.4 million units in India, is also targeting to become the number one export resource among Honda’s plants globally within three years. It is currently in fifth position in Honda’s export unit pecking order.

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First Published: Aug 21 2020 | 6:24 PM IST

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