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The emergence of smartphones and faster internet at affordable rates has helped India witness increased consumption of long-form content, such as movies, shows and series, in the digital medium.
In the past two years, India has seen rampant growth in the number of video over-the-top (OTT) services. Digital content market, which was once dominated by Google’s YouTube, has seen new OTT players investing in content tailored for Indian audiences, giving the consumer ample choices.
As the demand for online video streaming platforms rises, the subscriber base of OTT platforms such as Hotstar, Netflix and Amazon Prime Video has seen a
