How Ankit Nagori is finding the right ingredients for Eat.Fit to succeed

A failed venture, a tryst at Flipkart and the blow of the pandemic all provided learnings to the IIT grad, who is now well on his way to make his enterprise a success story

In 2009, when everyone was talking about Flipkart in Bengaluru, the new startup on the block that was doing a revenue of Rs 1 crore a month, a young IIT graduate was on the verge of shutting down his social media marketing platform called YouthPad in Gurgaon. 

After running his first venture YouthPad for two years (2008-2010), Ankit Nagori decided to shut down due to the paucity of talent, no investors, and low internet adoption. “That’s when I realised the best thing then was to join a young startup,” says Nagori, who reached out to Flipkart cofounder Binny Bansal and