 "Wildcraft mask")
As the nation was bracing for lockdown in March, backpack maker, Wildcraft which was on the verge of shutting down its stores, came up with a plan-B.
The Flipkart- and Sequoia Capital-backed company, which had experience in making masks and PPE kits for defence forces, diversified in manufacturing lines to continue being in business. It quickly scaled up those business to produce tactical gear as demand for it shot up post the Covid-19 outbreak.
“We are today looking at selling over 30 million masks in domestic market in this quarter, and multiples of that in exports,” said the company’s cofounder Gaurav Dublish.
