Business Standard

BS READS: How Beardo shaped hair grooming biz into an investors' gold mine

Built on an initial investment of mere Rs three crore, Beardo sold at an estimated valuation of Rs 350-400 crore in a two-phased acquisition by Marico

How Beardo shaped a slack hair grooming biz into an investors' gold mine
Premium

Beardo started as a direct-to-consumer brand with two products initially — the Beardo Beard Oil and Beard Wash.

Jyotindra DubeyYuvraj Malik New Delhi
Early last month, men’s grooming start-up Beardo was acquired by Marico, delivering a stellar exit for both, the founders and early investors in the company.

Beardo, whose ad campaign with Suniel Shetty sporting a perfectly groomed beard and a luscious crop of hair, gathered a lot of social media attention, consists of products ranging from beard waxes to beard-shaping tools.

The company attained profitability in a segment almost non-existent a few years ago. As a crude proxy for the segment’s popularity, most of the Rakhi gift hamper deals for brothers on most popular ecommerce websites were shaving and grooming kits.

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Aug 20 2020 | 10:45 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com