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BS READS: How Beardo shaped hair grooming biz into an investors' gold mine

Built on an initial investment of mere Rs three crore, Beardo sold at an estimated valuation of Rs 350-400 crore in a two-phased acquisition by Marico

How Beardo shaped a slack hair grooming biz into an investors' gold mine

Beardo started as a direct-to-consumer brand with two products initially — the Beardo Beard Oil and Beard Wash.

Jyotindra DubeyYuvraj Malik New Delhi
Early last month, men’s grooming start-up Beardo was acquired by Marico, delivering a stellar exit for both, the founders and early investors in the company.

Beardo, whose ad campaign with Suniel Shetty sporting a perfectly groomed beard and a luscious crop of hair, gathered a lot of social media attention, consists of products ranging from beard waxes to beard-shaping tools.

The company attained profitability in a segment almost non-existent a few years ago. As a crude proxy for the segment’s popularity, most of the Rakhi gift hamper deals for brothers on most popular ecommerce websites were shaving and grooming kits.

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First Published: Aug 20 2020 | 10:45 AM IST

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