You are here: Home » Companies » News
Ericsson hopes to win contracts in India amid anti-China sentiments
Margin pressure, limited operations under lockdown to continue for D-Mart
Business Standard

How Covid has forced fence-sitting retailers to jump onto digital bandwagon

Right from product demonstration to enabling purchase - everything is being managed these days through "virtual personalisation"

Coronavirus | retailers | Digital technology

Anchita Ghosh 

Such assistance it probably easier for a garments retailer. The task is slightly more intricate for an electronics or durables retailer.
Such assistance it probably easier for a garments retailer. The task is slightly more intricate for an electronics or durables retailer.

Missing the touch and feel of new garments? The impromptu discussion with store hands on the latest style and fashion trends? What if the store came to you or met you half-way, albeit virtually?



What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.


Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sun, July 12 2020. 18:04 IST