How Covid has forced fence-sitting retailers to jump onto digital bandwagon

Missing the touch and feel of new garments? The impromptu discussion with store hands on the latest style and fashion trends? What if the store came to you or met you half-way, albeit virtually?

With safety issues topmost on every buyer’s mind, how can retailers who have the green signal to open their stores now, cater to shoppers who are unwilling to step out? Well, with creative use of technology. Right from product demonstration to enabling purchase — everything is being managed these days through “virtual personalisation”.
 

Mind you, the integration of digital tools into the retail business is not