How is DMart planning to take on Mukesh Ambani's Reliance Retail

Ramping up e-commerce operations and going beyond its current strongholds are key challenges for the grocery chain in its battle with Mukesh Ambani's upcoming retail behemoth

Two of the country’s richest men find themselves head-to-head in a battle involving the sale of everyday items. Mukesh Ambani’s Reliance Retail is the largest organised retail player in the country, occupying a third of the market after it acquired Future group’s retail assets a month ago. But Radhakishan Damani, the founder of DMart, the grocery chain that started two decades ago, is no pushover.

The chain, say experts who track it closely, has been quietly putting together a strategy that involves setting up more stores, increasing its e-commerce operations and pushing its value proposition even more aggressively among consumers.