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Mumbai's Parsi Dairy milks modern retail, with nostalgia and social media

Once an iconic Mumbai landmark and cafe, the 102-year-old brand is reinventing itself

Topics
Future Group  |  Mumbai  |  Parsi Dairy Farm

Amritha Pillay  |  Mumbai 



How Parsi Dairy is remaking its legacy for life under modern retail

Parsi Dairy Farm, set up by Nariman Ardeshir in 1916 is redolent of an era when the city beat to a different tune. Set in the heart of what used to be Mumbai’s busy trade and market district, Kalbadevi, stories around the dairy are legion. Culinary anthropologist Kurush Dalal who is familiar with the history of the brand and the family that runs it recalls an anecdote that he heard his father tell. Newly settled in Bombay at the time, the senior Dalal was a bit of stickler when it came to dairy products and he was frustrated with the quality of milk that the city offered him. After repeated enquiries with local milkmen, one of them finally sent him off to saying, “There is only one mad man in this city who sells milk without water mixed in it.”

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First Published: Mon, January 14 2019. 22:13 IST

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