Success story: India's first female founder of a billion-dollar startup

Only way to reach all Indians is by bringing offline bazaars to the internet, says Radhika Aggarwal of ShopClues

Radhika Aggarwal, co-founder and chief brand officer of online marketplace ShopClues, talks about India’s ecommerce landscape at the Tech in Asia 2017 conference in Singapore.

On Shopclues' lower visibility

There's a big difference in what Amazon and Flipkart are trying to do and what we are trying to do. I won't talk about Alibaba yet, because they won't be entering India any time soon. But Flipkart and Amazon are addressing the head categories here. So they're all about selling mobile and smartphones, branded fashion, branded products, etc. Shopclues, on the other hand, is a dark-horse and we've focussed completely on