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ICC auction: Disney Star retains media rights for $3 bn till 2027

Disney Star won the closed-loop bid process after beating rivals such as Sony, Zee and Viacom18

ICC logo (Twitter)

ICC logo (Twitter)

BS Reporter Mumbai
Broadcaster Disney Star has retained the rights to telecast International Cricket Council (ICC) tournaments till 2027 for $3 billion, persons in the know said.

The network won the closed-loop bid process after beating rivals, such as Sony, Zee and Viacom18, the ICC announced on Saturday evening. The companies had submitted their bids in the Friday auction, 

The winning bid, however, is double the base price of $1.44 billion for a four-year cycle, according to a source.

The deal includes both digital and television rights for men's and women's ICC tournaments. It is a big plus

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First Published: Aug 27 2022 | 9:17 PM IST

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