New pecking order on the cards in telecom space after Vodafone Idea entry

Jio may unleash an aggressive bid to woo the nearly 300 million Vodafone-Idea's subscribers, who are still on 2G, to shift to 4G

A fresh battle to determine the final pecking order based on revenue share is set to be unleashed with the merger of Idea and Vodafone getting its final seal of approval.

The reason is two-fold: One, Jio has set up an ambitious target – it wants to grab at least 40 per cent of the telecom revenue share (based on adjusted gross revenue and revenues from national long distance) from 22.4 per cent in June this year and with new additions in the country’s mobile subscriber base growing marginally, it has to come from existing operators.

Two, incumbent player Vodafone-Idea