In a step towards e-tail, WhatsApp launches 'Catalog' feature for business

Taking the first serious step towards getting into e-commerce, WhatsApp on Thursday launched its Catalog feature for its business app, which will give small businesses a store front to showcase products.
 
Catalog is a mobile storefront for businesses to display and share goods or products they are selling, for people to easily browse and discover.
 
Previously, businesses had to send photos of products one at a time and provide information repeatedly. Now, customers will be able to see their full catalogue within WhatsApp. This makes business owners look more professional and keeps customers engaged in the chat without