 "Arjun Ranga, Cycle Pure Agarbathies")
As places of worship shut in lockdowns to contain the spread of the Covid-19 disease , incense stick (agarbatti) manufacturers hoped their businesses would keep going.
The industry's prayers were answered: organised players' revenues fall when distribution channels clogged and unbranded players stepped in to fill the vacuum.
Temples closed but agarbatti consumption didn’t drop much: something of an aberration as India’s economy slows down. “You see, during COVID-19 people didn’t stop praying. Only difference was that they were doing this more within the confines of their homes,” said Arjun Ranga, Managing Director of Karnataka-based Cycle Pure Agarbathies, one of
