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Challenges galore for Sanket Ray, Coca-Cola's new head for India & SW Asia

With the Covid-19 pandemic shattering the country's economy, resulting in mass layoffs and salary cuts, the cola major is now facing faltering sales and an overall slowdown in consumption

Topics
consumption | Coca Cola | Coronavirus

Arnab Dutta  |  New Delhi 

The recently announced global restructuring of the world’s largest beverages firm – The Coca-Cola Company – is aimed at imparting more agility to the century-old business. It will bring a fresh pool of younger leaders at the helm of affairs at newly formed operating units across the globe.

For Sanket Ray, however, the president-elect for India and South-West Asia operating unit, the move brings an additional benefit. Apart from a promotion, Ray will also get a homecoming four and a half years after he had to sail in search of greener pastures. With the turn of the ...

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First Published: Fri, September 04 2020. 12:31 IST
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