India bowed out of the tournament after a crushing defeat by Australia (who went on to win the cup for the fifth time) in the semi-finals at Sydney, but the match was the most watched in India during this edition of the tournament.
A record 309 million Indians (TAM Panel CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch India’s semi-final clash, bettering the blockbuster India versus Pakistan group stage clash in terms of reach (288 million). The match rated 15.0 TVR, with the STAR Network registering ratings of 12.7 TVR and Doordarshan (DD) getting 2.3 TVR (TAM data M15+ ABC).
This World Cup was positioned as the ‘Cup for All’, with the first ever broadcast of the tournament in six languages – Bengali, Tamil, Malayalam and Kannada, apart from English and Hindi. The regional feed strategy proved successful, with Hindi and regional feeds contributing to 77 per cent of the overall viewership.
Uday Shankar, chief executive officer CEO, STAR India, said, “ICC Cricket World Cup 2015 has been an epic event in terms of scale, reach and following. With over 600 million viewers, largest aggregation of advertisers ever and one of the most talked about marketing campaigns, this edition has validated that there is nothing bigger than the World Cup for Indian consumers.
Fittingly for an event of such scale, STAR India took the game of cricket to the next level redefining the viewer experience. The fans’ unflinching faith and passion for the game has spurred our efforts to make this World Cup bigger and better than ever before.”
On the back of the regional feeds, this edition saw unprecedented advertising options for brands looking to associate with the World Cup. With many first time World Cup sponsors advertising in this edition, the advertiser count for the ICC Cricket World Cup 2015 has been the highest ever, 50 per cent more than the last one.