India Inc earns 72% of revenue from the domestic market: Morgan Stanley

On an aggregate basis, 72 per cent of EM companies' revenues come from their home country

72 per cent of the revenue of Indian firms (India Inc) is derived from the domestic / home market – the sixth highest in percentage terms in the emerging market (EM) and the Asian region, said a recent report by Morgan Stanley. The balance, according to the report titled ‘Global Exposure Guide 2021’ co-authored by analysts led by Jonathan F Garner, their chief Asia and emerging market strategist, is split between the developed markets (DMs) and other EMs. The report is based on an analysis of 3,300 companies globally that have revenue exposure in 17 different regions.

Chinese companies, according