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India Inc steps up efforts to mitigate impact of coronavirus pandemic

According to BoFA Securities, the measures announced by private firms will not only help fight the virus, but will also boost their prospects at the bourses.

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Illustration by Ajay Mohanty

Samie Modak
It is not just governments and central banks which have stepped up the efforts to fight the coronavirus pandemic. The private sector, too, is doing its part. According to BoFA Securities, the measures announced by private firms will not only help fight the virus, but will also boost their prospects at the bourses.
 
“Companies allocating resources to fight the crisis are likely to foster employee and community goodwill and to enhance brand and reputation — all of which have been critical drivers of performance in general and even more so recently. In fact, companies with a track record of good