India's 2018 advertisement spending to grow 12.5%: Dentsu Aegis Network

Dentsu Aegis Network, one of the country's top media agencies, believes advertising expenditure in India this year will grow 12.5 per cent, up from 9.6 per cent in 2017.

The figure is an improvement over its earlier 2018 forecast, when the agency said ad spending would grow 12.2 per cent.

GroupM and Magna have also projected a revival in Indian ad spending. GroupM, the world's largest media agency network, had said in a forecast last month that India would be among six countries driving up ad spending in 2018. Magna, media intelligence unit of IPG Mediabrands, forecast growth of 12.2 per cent