India's consumption story is slowly turning the page: FMCGs

Financial distress and a gloomy economic outlook may have forced Indian consumers towards down-trading their purchases since the Covid-19 pandemic hit the local economy in early-2020, but India’s consumption story is slowly turning the page. After their tryst with smaller packs and lower product categories, consumers are now shrugging off the tendency to compromise on quality and quantity.

Early trends, captured by leading fast-moving consumer goods (FMCG) majors, suggest most consumers are again looking for superior branded products, albeit cautiously, surging household budgets notwithstanding. Instead of compromising on brand trust, most are searching for better deals on recognised products. Local