India's e-retail market to increase to $150 bn-$170 bn by 2027: Report

India's e-retail market rose to approximately $40 billion in 2021 and is slated to reach $50 billion in 2022

India’s e-retail market is estimated to increase to $150 billion–$170 billion by 2027. This implies that 25 per cent–30 per cent annual growth and a doubling of market penetration to 9 per cent–10 per cent over the next five years, according to a report by consulting firm Bain & Company made in collaboration with Flipkart.  

The report titled ‘How India Shops Online 2022’, said that India is well poised to surpass the US to have the second-largest shopper base (only behind China) in the next one to two years.  Shopper addition will continue to be at the heart of future