India’s e-retail market is estimated to increase to $150 billion–$170 billion by 2027. This implies that 25 per cent–30 per cent annual growth and a doubling of market penetration to 9 per cent–10 per cent over the next five years, according to a report by consulting firm Bain & Company made in collaboration with Flipkart.
The report titled ‘How India Shops Online 2022’, said that India is well poised to surpass the US to have the second-largest shopper base (only behind China) in the next one to two years. Shopper addition will continue to be at the heart of future e-retail growth. India’s online shopper base is estimated to increase to 400–450 million by 2027, according to the report. Most