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Two of the world’s top consumer goods companies — Unilever and Procter & Gamble (P&G) — have different strategies for the India market. While the Rotterdam-and-London-based Unilever has been aggressive, both organically and inorganically in the country, P&G’s approach has been about achieving ‘balanced growth’ in terms of top line and bottom line.
This outlook has seen P&G remain a smaller unit in comparison to its global rival in India, a key market, with plans to grow its presence in existing categories such as feminine care, baby care, health care and male grooming, which it says are under-penetrated in the
