Asia’s richest tycoon, Mukesh Ambani, won big in Indian telecom by making voice calls free and data dirt-cheap. Now he may bring the same aggression to entertainment by not charging customers for cricket, even though he has paid top dollar to acquire the rights.
Last June, Viacom18 Media Pvt., a joint venture between Ambani’s Reliance Industries Ltd. and Paramount Global, spent $2.7 billion to win an exclusive, five-year live-streaming deal for Indian Premier League matches, outbidding Walt Disney & Co., the previous owner. Disney’s Hotstar app eked out 76 cents a month from each of the 50 million Indian subscribers

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