Indian media industry to grow at 10.6%, exceed Rs 2,91,000 cr by 2021: PwC

TV to continue to rule advertising, massive push to newspapers from vernaculars

The Indian media and entertainment industry is expected to grow much faster than the global M&E industry according to the PwC's 2017 Global E&M Outlook. The report pegs the global entertainment and media industry to clock 4.2 per cent CAGR from 2016-21 while India is expected to grow at 10.6 per cent. The Indian M&E industry is expected to exceed Rs 291,000 crore by 2021.

The key takeaways from the report are in line with major industry trends: TV advertising will continue to command a huge share of the advertising pie, though internet advertising will emerge as the fastest growing advertising