Based on a Technopak report, the organised sari market (including the big corporates) is valued at around Rs 12,500 crore and is likely to touch Rs 24,700 crore by FY25 — growing at 14.5 per cent per annum.
From millennials to matriarchs, the nine yards holds a special place in their lives in not just rewriting the concept of fashion but in also portraying the culture. The sari, which can be traced back to the Indus Valley Civilisation, has wrapped itself around big corporate houses, traditional existing players, and unorganised regional outlets for a slice of customer attention.
Larger corporates like Tata Group, Aditya Birla Group, and Reliance Retail are slowly making their mark in a Rs 46,400-crore industry, which is otherwise ‘hegemonised’ by traditional organised brands and the unorganised players.
While the Tatas were an early mover
First Published: Oct 18 2022 | 7:43 PM IST