Instagram reaches 1 bn user milestone; announces IGTV app for video content

The key differentiating factor between IGTV app and other such services is that the Instagram video publishing platform allows long-form vertical videos, which most of the other service providers

Instagram, an app based photo-sharing platform owned by Facebook, on June 20 announced that the company now has a worldwide community of one billion. The company also introduced a new service, IGTV. IGTV is an app designed for video creators to showcase their work to followers in vertical all-screen format.

Launched in 2010, the Instagram app got more than 800 million monthly active subscribers with over 300 million daily stories shared in the first year. In 2012, two years down the line, the company got acquired by social media giant Facebook. Since then, the Instagram app has been updated with