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InterContinental Hotels Group fast-tracks India expansion with 14 hotels

When you rebrand an existing hotel you have some challenges, said Pascal Gauvin, IHG Managing Director

Ajay Modi  |  New Delhi 

In a country where building a new hotel could take over four years, a flag change cuts the gestation period to a few months.

British hospitality firm Intercontinental Hotels Group (IHG) has fast-tracked its growth plans in India by making the single biggest flag change (rebranding a hotel taken over from a rival brand) in the domestic hospitality sector, a move that will expand its room strength by 50 per cent to 9,000 in just about a year. SAMHI, the Indian hospitality firm with multiple assets, decided to partner with IHG to convert its 14 hotels into the Holiday Inn Express brand ...

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First Published: Wed, September 12 2018. 14:25 IST
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