In a country where building a new hotel could take over four years, a flag change cuts the gestation period to a few months.
British hospitality firm Intercontinental Hotels Group (IHG) has fast-tracked its growth plans in India by making the single biggest flag change (rebranding a hotel taken over from a rival brand) in the domestic hospitality sector, a move that will expand its room strength by 50 per cent to 9,000 in just about a year. SAMHI, the Indian hospitality firm with multiple assets, decided to partner with IHG to convert its 14 hotels into the Holiday Inn Express brand ...
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