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Investors in India’s four tier-2 cities would include ethics and climate change in their definition of a "good business", revealed the findings by Mahindra Good Business Study.
Coimbatore, Chandigarh, Jaipur and Lucknow would look beyond the financial strength of a company for investing, according to the study conducted by Mahindra Group with a third party firm through telephonic interviews with 2,089 respondents in 10 cities.
Investors in tier-1 cities-- Delhi, Mumbai, Bangalore, Chennai, Ahmedabad and Hyderabad—said they would stick to traditional business criteria of financial profits when looking at investing in a good business.
Investors in the tier-two cities said
