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IPG Mediabrands ties up with Nielsen to improve data capabilities in India

The move comes as most media agency networks including GroupM, Publicis Media, and Dentsu Aegis Network (Dentsu) investing heavily to improve their digital and data capabilities in India

IPG Mediabrands ties up with Nielsen to improve data capabilities in India
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Viveat Susan Pinto Mumbai
Media agency network IPG Mediabrands, which is part of the Interpublic Group, has tied up with research major Nielsen on Monday in the area of data management and technology. The global deal, which covers India, will see the two collaborate to deliver advertising and media solutions to clients of IPG Mediabrands, using data and technology as levers.

The move comes as most media agency networks including GroupM, Publicis Media, and Dentsu Aegis Network (Dentsu) investing heavily to improve their digital and data capabilities in India.

Advertising expenditure reports released in the past few weeks by most media agencies say that digital advertising

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First Published: Feb 27 2018 | 6:05 AM IST

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