Business Standard

IPL 2020: Dream11 wins title sponsorship rights; pips Byju's, Unacademy

It was unclear whether the fantasy sports platform would now give up its existing associate partnership with the IPL

dream11, mobile app, game, gaming, smartphone, IPL
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The duration of sponsorship, said experts, would not be an issue with Dream11 because the gaming app revolves around the IPL

Viveat Susan Pinto Mumbai
The suspense around the title sponsor of the Indian Premier League (IPL) for the 2020 edition came to an end on Tuesday, with gaming app Dream11 emerging the winner with a bid of Rs 222 crore.

IPL Commissioner Brijesh Patel confirmed to Business Standard that Dream11’s bid was more than the offers made by the two other contenders — Unacademy and Byju’s, which had set aside Rs 171 crore and Rs 201 crore, respectively, for the title sponsorship.

The Tata group, Patel said, had expressed an interest, but did not put in a bid. “We were left with three start-ups

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