 "LIC")
Life Insurance Corporation (LIC) may explore cross-selling products through its housing finance arm LIC Housing Finance. This will help strengthen yet another channel of LIC for selling its policies.
As the insurer looks to attract investors for its mega initial public offering (IPO), the Centre is learnt to have informed investors during road shows that LIC would look at cross selling its policies, a senior government official said.
This would be by selling insurance products to home buyers who avail loans from LIC Housing Finance. LIC owns 45.24 per cent in LIC Housing Finance.
Although the option is already available with LIC, the
