ITC Hotel to launch new luxury hotel brand Mementos across destinations

Together with Storii, the hotel chain is looking to create differentiated experience for travellers

ITC Hotel is set to launch a destination-led luxury brand called Mementos adding to its bouquet of five brands including the recently announced Storii. Mementos would be aimed at addressing the need for  boutique luxury hotels across various destinations.  

The launch of the two new brands-- Storii as a premium and Mementos, as a luxury one,  is in line with the larger  strategy of the hotel chain to offer a differentiated experience to the travellers, Anil Chadha, divisional chief executive, ITC Hotels.  

"We want to grow all the six brands (includes ITC, Welcomhotel, Fortune, WelcomHeritage, Storii and Mementos)  Five