ITC plans digital switch by crowd-sourcing systems, setting up core group

The core council, called DigiNext, will be led by chairman Sanjiv Puri to ideate and sponsor high impact digital interventions and harness synergies

Diversified conglomerate ITC, which has adopted digital technologies for driving growth across its businesses, is moving to the next phase of switching to this mode.

At the heart of the exercise is two initiatives: Young Digital Innovators Lab, which will crowdsource digital strategies from across ITC’s businesses, and a dedicated Digital Council of senior ITC managers, the “DigiNext”, set up by chairman Sanjiv Puri. DigiNext will ideate and sponsor high impact digital interventions and harness synergies.

Today, accelerated digital transformation is integral to ITC’s future-ready strategy, the company said. 

“Digital innovations are increasingly being harnessed to enhance competitive advantage in business efficiencies, consumer