 "Asian Paints: Volumes driven by strong distribution; low-end products")
JSW Paints is the first local player in years to enter the Rs 50,000-crore overall paints market in India. Part of the Sajjan Jindal-led group, the firm announced its foray into paints market last month with a portfolio of 1,808 shades, all priced at Rs 477 a litre.
In a market dominated by Asian Paints, Berger, and Kansai Nerolac, this strategy is a break from convention, sector experts said. “Typically, paints companies’ prices are based on colour. So different shades have different prices,” said Abneesh Roy, senior vice-president, research (institutional equities), Edelweiss.
“By keeping price uniform for all shades, JSW
