Business Standard

Kent RO withdraws ad, apologises for depicting helps as Covid-19 carriers

The ad, featuring Hema Malini and her daughter Esha Deol as campaigners, drew heavy criticism on social media

Dr Mahesh Gupta, CMD, Kent RO Systems

The advertisement is contrary to the beliefs and professional standards of Kent, he added

BS Web TeamPTI New Delhi
After facing flak on social media, Kent RO Systems on Wednesday said it has taken down its controversial 'Atta & Bread Maker' advertisement that portrayed domestic helps as infection carriers.
The Noida-based firm's advertisment cautioned against kneading of flour to make dough by a help claiming that "her hands might be infected" and suggested using the company's product for the same purpose.
The ad, featuring BJP leader and actress Hema Malini and her daughter Esha Deol, drew heavy criticism on social media.
"Our recent advertisement of Kent Atta & Bread Maker on social media was unintentional, badly communicated and was wrong. And therefore,

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: May 27 2020 | 8:40 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers.

Register to