Lakme turns 70: 'Has evolved with time, stayed ahead of digital curve'

The brand is hopeful that the opportunity in the beauty and personal care space is huge as the per capita consumption of makeup in the country is very low in India

Lakme, India’s first make-up and beauty brand, turned 70 this year and is also present in Hindustan Unilever’s club of brands with a turnover of over Rs 1,000 crore.
 

Over the past seven decades, the brand has evolved and is no longer just a beauty brand, but has also transformed into a skincare brand.

Lakme has increased its digital presence as well as innovations and now sees a third of its growth come from new innovations.

“The brand has evolved and contemporised with the times, staying ahead on the digital curve; we are now able to sharply identify consumer cohorts