Last-minute ad rates down over 50% as India bow out of World Cup

While Star was expecting around Rs 1,800 crore as ad revenues from the television and digital media, it may end up getting Rs 1,500-1,600 crore now

Last-minute advertisers may not have to worry about paying a premium for a television spot during the ongoing Cricket World Cup. TV ad rates for these spots are down over 50 per cent after India lost to New Zealand in the first semi-final on Wednesday.

According to media planners and buyers negotiating on behalf of their clients, the asking price for around a 10 per cent inventory available for the final, valued at Rs 100-150 crore, is Rs 10-15 lakh per 10 seconds, lower than the Rs 30-35 lakh per 10 seconds Star was quoting last week. 

New Zealand and