Little-known Detel is connecting the masses with the Rs 299 phone

The company launched an upgraded version of the Detel D1, which would now cost Rs 399. The upper price range of Detel mobile phones is Rs 899

An Indian company is trying to make a splash in the feature phone space, the new telecom battleground for consumers.

Gurgaon-based SG Corporate Mobility Pvt Ltd has been selling mobile phones under the Detel brand, starting at Rs 299. It claims to have sold around 600,000 devices across price points so far, after entering the feature phone market in 2016. 

Run by Yogesh Bhatia, who used to be a distributor of mobile phones, Detel said it aims to connect those who could not afford a phone but dream about owning one. “With a vision of connecting the 400 million people, we took