After Hindustan Unilever, Colgate items to go off shelves in Maharashtra

Distributors in state to stop supplying Colgate products in phases from January 1

After Hindustan Unilever, it is now Colgate Palmolive India.

Distributors have decided to stop supplying products of Colgate Palmolive India (Colgate India) in Maharashtra in phases from January 1 owing to the issue of price disparities between the traditional trade and organised channel, which includes players like Jiomart, Metro Cash & Carry, and commerce B2B companies like Udaan, and Elastic Run.

This move is similar to the action the traditional distribution channel will take on Hindustan Unilever’s (HUL’s) products in the state.

Distributors will first stop procuring Colgate MaxFresh from the company and stop supplying it to retailers from January