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Mahindra, Ford Motor enter second phase for a potential alliance

A partnership will allow them to share investment and technology, get economies of scale and increase efficiency

Mahindra & Mahindra E20 electric vehicle at the Auto Expo 2018 held in Noida on February 10. Carmakers need to radically reduce sticker prices for electric vehicles to about $7,000 to entice the average buyer and sell enough cars to have a meaningful
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Mahindra & Mahindra E20 electric vehicle at the Auto Expo 2018 held in Noida on February 10. Carmakers need to radically reduce sticker prices for electric vehicles to about $7,000 to entice the average buyer and sell enough cars to have a meaningful

Shally Seth Mohile Mumbai
Mahindra and Mahindra and the India subsidiary of Ford Motor have signed five non-binding agreements, furthering the accord signed between them last September, Mahindra said.
 
The two automobile makers would be collaborating on multiple areas including connected vehicle projects, electric battery vehicles, development of compact sports utility vehicles (SUVs), B-segment SUVs and power trains. Teams from both would work towards definite agreements in these areas, the statement added.
 
If all this translates into something as clear, it will mark a fresh beginning for a partnership that was ended in 1998. Mahindra was Ford’s first partner in India. Mahindra