 "Mahindra to launch premium pick-up range")
Utility and tractor maker Mahindra & Mahindra, today announced that it would soon be launching its premium pick-up range in the market christened Imperio. This pick-up is designed to cater to the needs of small and medium businesses (SMEs).
Pravin Shah, President & Chief Executive (Automotive), M&M said "Being a customer centric and listening organization, we identify the need gaps among consumers which has gone into the designing of the Imperio which will meet the evolving needs of customer. Since we are the market leader in small commercial vehicle segment, I am sure that with the addition of the Imperio, we will consolidate our leadership in the commercial vehicle space even more".
Imperio will be manufactured at Mahindra's manufacturing facility at Chakan Plant, Pune and will be launched in early January 2016.
