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Marico raises focus on digital brands, eyes more acquisitions after Beardo

Firm has seen share of its e-commerce sales within domestic FMCG business rise to 8% from 5% in one year, thanks to the restricted lifestyle of people

Topics
Marico | digital brand | Emami

Viveat Susan Pinto  |  Mumbai 



FMCG, Marico, Parachute
Areas the company had identified for acquisitions especially in the digital space include segments such as hair care, skin care, male grooming, healthy foods and nutraceuticals.

major intends to continue investing in digital brands after tasting success with the acquisition of Beardo in the men's grooming category. In the June quarter, acquired the remaining 55 per cent shareholding in Zed Lifestyle, Beardo's parent firm, after first picking up a 45 per cent stake in the company three years ago.

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First Published: Mon, November 09 2020. 20:02 IST

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