Digital Brand
Marico's digital brands cross ₹1,000 cr annual recurring revenue mark
Marico's digital brands have crossed the Rs 1,000 crore annual recurring revenue mark, and the FMCG major expects food & premium personal care to contribute 25 per cent of its India revenue, its Managing Director and Chief Executive Officer Saugata Gupta said. Marico's digital brands -- including Studio X, Pure Sense, Beardo, and True Elements -- have a diversified portfolio, ranging from premium personal care products to food, and are on a high growth momentum and likely to continue their faster pace, he added. "Our digital brands have crossed Rs 1,000 crore in ARR (annual recurring revenue), and we expect the diversified portfolio...including premium personal care, to contribute at least 25 per cent to our overall India business, over the next three years," Gupta told PTI. Beardo, its men's grooming brand, has almost turned profitable, delivering a double-digit EBITDA, and its D2C wellness brand Plix has achieved break-even, he said. "Our objective is to immediately take it to a
 "Marico's digital brands cross ₹1,000 cr annual recurring revenue mark")
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What next for digital marketing?
A differentiated branding and communication strategy is the order of the day
