Maruti Suzuki brings quicker roadside 'bike' assistance for car owners

This is the first of its kind initiative by any carmaker, which is aimed at reaching the car owner in a shorter time

Country’s biggest car maker Maruti Suzuki on Friday rolled out a motorcycle-based roadside service initiative for car owners, a first by any carmaker. Designed to reach the car owner in a shorter time, the initiative complements the existing roadside assistance that runs on 415 vans.

The Suzuki owned company flagged off a fleet of 350 Suzuki bikes that will service customers in 251 cities. The number of cities will be expanded to 500 by 2020. 

Kenichi Ayukawa, MD and CEO of Maruti Suzuki said in many cases the heavy traffic in cities does not allow vans to reach customers on