Maruti to roll out 50 Nexa outlets in 2 months

Since its launch in July, 2015, Nexa channel has sold over 1.85 lakh cars.

About 19 months into launching the premium retail channel Nexa, the market leader Maruti Suzuki says it is fully satisfied with the performance of the retail brand as more than 50% of the customers are first time Maruti users, who are looking to buy premium offerings like the recently launched Baleno hatchback.

Speaking to media on the eve of opening their 200th Nexa showroom in Hyderabad on Monday, R S Kalsi, executive director (marketing and sales) of Maruti Suzuki said Nexa was able to keep the customers as well as the dealership network happy in terms of overall