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Mondelez extends Bournvita into cookies, second brand extension in 5 months

Within biscuits, this will be the fourth launch after Oreo in 2011, Bournvita biscuits in 2016 and Cadbury Chocobake cookies in early 2020

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The back-to-back launches point to a larger game plan that the company has for Bournvita, which includes tapping the morning snacking occasion.

Viveat Susan Pinto Mumbai
Food major Mondelez is extending its Bournvita brand into the cookie space, marking its second extension of the brand in five months. In August, the company had entered breakfast cereals via Bournvita, launching it in two markets, including Maharashtra and Andhra Pradesh.
 
The back-to-back launches point to a larger game plan that the company has for Bournvita, which includes tapping the morning snacking occasion.
 
"Bournvita is a legacy brand, which has stood for nourishment for over 70 years. We wanted to build on this equity of nutrition and health by looking at all morning snacking occasions. Parts of it have

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First Published: Dec 15 2020 | 7:28 PM IST

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