Business Standard

Mukesh Ambani's conglomerate to stream IPL for free after paying $2.7 bn

Viacom18 Media Pvt., the joint venture between Paramount Global and Ambani's conglomerate Reliance Industries Ltd., licensed the IPL streaming rights last year for $2.7 billion

IPl
Premium

Photo: Bloomberg

Saritha Rai and Lucas Shaw | Bloomberg
Billionaire Mukesh Ambani’s conglomerate will stream Indian Premier League cricket games for free, according to people familiar with the matter, using its exclusive rights to one of the world’s most-watched sporting events to challenge Walt Disney Co. and Amazon.com Inc. in India’s booming media market.
 
Viacom18 Media Pvt., the joint venture between Paramount Global and Ambani’s conglomerate Reliance Industries Ltd., licensed the IPL streaming rights last year for $2.7 billion, fending off competitors Disney and Sony Group Corp. Disney previously had those rights, and used them to drive subscribers to its streaming service, Disney+ Hotstar.

Viacom18 is taking a different

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Feb 22 2023 | 10:39 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com