Business Standard

My best campaign is Puma's 'Suede Gully': DDB Mudra's Veerender Gandu

The goal was to establish Puma Suede as the symbol of street culture in India

Puma Suede Gully, PUMA, MYNTRA MOVEMENT,
Premium

.

Shubhomoy Sikdar
MY TAKE
 
Puma Suede Gully was a unique campaign where a central narrative merged creative, planning and digital to create a street movement 

Brand: PUMA
Year of launch: 2017
Agency: DDB MUDRA  

Which do you consider your best campaign and why? When was the campaign launched?

It would be the Puma Suede Gully campaign we launched last year. I would choose it because this was a unique campaign where a central narrative merged creative, planning and digital to create a street movement to associate Puma Suede shoes with street culture, supported by a rap song by Vivian Fernandes, better known as Divine.

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Oct 28 2018 | 10:18 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com