My best campaign is Puma's 'Suede Gully': DDB Mudra's Veerender Gandu

The goal was to establish Puma Suede as the symbol of street culture in India

MY TAKE
 

Puma Suede Gully was a unique campaign where a central narrative merged creative, planning and digital to create a street movement 

Brand: PUMA

Year of launch: 2017

Agency: DDB MUDRA  

Which do you consider your best campaign and why? When was the campaign launched?

It would be the Puma Suede Gully campaign we launched last year. I would choose it because this was a unique campaign where a central narrative merged creative, planning and digital to create a street movement to associate Puma Suede shoes with street culture, supported by a rap song by Vivian Fernandes, better known as Divine.