My favourite campaign is Fevicol's 'Egg' ad: Sumanto Chattopadhyay

This campaign single-mindedly drove the message of the ultimate bond, helping the brand firmly occupy the category high-ground, said Chattopadhyay

Which is your favourite campaign and why?

I was fairly young in advertising when I saw my first Fevicol ad — the ‘Egg’ ad. This and other Fevicol ads have stuck in my head, though many ads of other brands that came and went in the intervening time are long-forgotten — this is precisely why the Fevicol campaign is a favourite.

On what parameters did you base your decision?

A cliché that bears repeating is that an ad needs to communicate a single-minded message in a memorable way. Many creators of ads seem to forget this — so the Fevicol