Myntra's festival sale logs 4 mn customers placing 6.5 mn orders

Online fashion store Myntra got 6.5 million orders from 4 million customers during its six-day event shopping festival, said the company.

The biannual event called EORS had 5000 brands and served as fillip for the beauty and lifestyle industry, it said. The beauty and personal care category witnessed the highest demand at 150 per cent over the previous winter edition. Women's western and sportswear and men's occasion and casual wear were among the most popular categories.

 “The (event) created ground for our kirana partners to augment their income during the holiday season,” said Sharon Pais, chief business officer, Myntra. “We see events