 "Too early for app-only play, Myntra finds out")
Flipkart-owned online fashion retailer Myntra on Thursday said that its private label business, which has a revenue run rate of $300 million will help the company turn profitable by March 2017.
The thirteen private labels, which includes brands such as Roadster, Hrithik Roshan's HRX and Deepika Padukone's All About You, currently contribute around a quarter of the sales on Myntra's platform and is operating at an earning before interest, tax, depreciation and amortisation (EBITDA) level of 5 per cent.
"The private brands became EBITDA profitable for the first time in June and we're on an overall profitability journey. We are
